Contract-based celebrity

Contract-based celebrity is the popularity of certain signees based on their contracts.

People generally look up to signees, especially the more high-profile ones. While generally, it is considered impressive to have a contract, most roles aren't big or aren't from well-known stories. However, the ones that are are certainly subject to a lot of scrutiny, not helped by the printing press and magical methods of news circulation.

Not everyone who's famous has a heroic contract, though in general those who do have them have far better reputations. Villains such as the Evil Queen have their own thriving, though somewhat underground, fanbases.

Many popular contracts are royal ones, though there are popular stories such as Alice in Wonderland and Little Red Riding Hood which are not royal but are well known. Besides that, there are popular characters in royal-centric stories who are not royal, such as the Huntsman from Snow White or The Fairy Godmother from Cinderella.